Adventure is our purpose, and beer is our passion. It’s what gets us up in the morning. Stirs our souls to do and explore more. Every day is an adventure just waiting to be discovered and experienced on the North Coast of Oregon, and we needed a companion, a beer that matches our adventurous spirit. From Dory boats that set out before the morning light to wave riders who made Pacific City their home wave to a spearfisherman and VW bus restorer to a female brewer that takes inspiration from art and science to deliver your perfect Pelican beer. Discover each of their stories below and take Updrift on your next adventure and share it with us by tagging #UpdriftAdventure to ride along the journey with you.